Who is your modern fashion icon

Timelessly beautiful: modern style icons

"Fashion is ephemeral, style remains", that was already known Coco Chanel in the 1920s. The fashion designer was considered a style role model for millions of women and was not only beautiful but also talented. A real power woman, whose sense of fashion extends to this day. Because with her fashion instinct, the designer set trends that were inspired, sometimes even shocked and often timeless.

Even in the 21st century, self-proclaimed style icons are omnipresent. Bloggers, models, influencers - they all often and happily serve as role models in terms of style. And thanks to Instagram, hungry fashion lovers can be satisfied at any time of the day or night. But be careful: oversaturation is inevitable. Because when you click and scroll through the jungle of digital fashion lovers, you quickly lose your orientation and sometimes even lose your desire to have fun with new collections and outfit inspirations. Sobering, one realizes that in the Instagram feeds, courage gives way to the logos of big labels. One sees the same poses, similar styles, which can no longer be embellished by using the numerous photo filters. On the contrary. As a result of a constant view of Valecia, Clarendon or Juno, the fashion scene of the 21st century even has to be diagnosed with the ’uniformity’. You can find fashion, but style? At first glance, one looks in vain for one among the exuberant abundance of fashion stars and asterisks.

But that is no reason to declare style dead, because a trained eye will still find it: the great style icons of our timethat reveal themselves as small miracles in the deep thicket. On a tour through the wide worlds of bloggers, models and influencers, I love shoes identified six great modern style icons.


1.) Daphne Guinness


Daphne Guinness is known as the strangest aristocrat in England and proves that style knows no age. The eccentric, who stands out for her daring taste for clothes, came into the public spotlight after her divorce in the late 1990s. And as an avowed fan and muse of the British designer Alexander McQueens, who died in 2010, she tumbles around in his legendary high heels at almost every appearance. Her motto is always: attract attention at all costs. Guinness is different from others, that much is certain. Her friend, the French philosopher Bernard-Henri Levy, put it in a nutshell: “She is no longer a person, she is a concept.” And she prefers to invest her fortune, estimated at around 22 million euros, in this concept and in clothing.


2.) Sarah Jessica Parker aka Carrie Bradshaw


Sarah Jessica Parker became world famous in the 1990s as the shoe-crazy Carrie Bradshaw in Sex and the City. And for the single woman, it was clear in the series: The search for her Mr. Right is much more enjoyable when you walk on extravagant high heels. The lively blonde taught us that Manolo Blahnik is not just any shoe designer and that clothes are a wonderful investment: "I like to have my money where I can see it: in my closet." But by far the most important thing is that 20 years later we can learn from the columnist whose cardio program consists of shopping: "The most important relationship a woman can have in life is the one she has with herself."


3.) Alexa Chung


Alexa Chung is a presenter, model, author and it girl - with an individual fashion style. No wonder she's a frequent and welcome guest on the front row at fashion shows in London and New York. With one of the world's most enviable wardrobes and the Mulberry Bag ’Alexa’ specially named after her, she has already won the ’British Style Award‘ three times. And rightly so, because your trendy nose is always one step ahead of other fashionistas when it comes to styles. The beautiful brunette with Chinese roots has even owned her own fashion label since May 2017 and is also showing a sure instinct here. A feeling that had previously made her the muse of fashion mogul Karl Lagerfeld. Definitely an accolade!

4.) Kate Moss

Kate Moss is also considered the muse of the all-time father of the fashion world: Karl Lagerfeld. As a real British fashion icon, the blonde has boosted sales of skinny jeans, ugg boots and leopard styles in recent years. Although Moss was also known for her excessive nightlife, she made negative headlines for years with alcohol and drug crashes. Fortunately, however, her career was spared. Because the supermodel just knows how to properly stage a Louboutin and is not afraid to reinvent her style over and over again. At the heart of rock-gal, she also masters glamorous looks with flying colors.


5.) Chiara Ferragni


She is considered to be the biggest among influencers and bloggers. With an annual turnover of 6.5 million euros, the 30-year-old became famous with her blog ’The Blonde Salad. Since then, numerous collaborations followed, the front cover of Vogue and, last but not least, she was named one of the 30 Most Influential People Under 30 by Forbes. Last year she told ’The Standard‘ which Instagram post was her first: “A completely normal picture with me and a Balenciaga bag.” The Italian's Instagram followers have now grown to ten million. Turn your personal life into a career? Ferragni knows how to do it.


6.) Sophia Amoruso


You can learn a lot from Sophia Amoruso, and not just in terms of fashion. Because the entrepreneur, whose success story can currently be seen in the Netflix series Girlboss, is considered a true ’rising‘ star of the fashion scene. Amoruso founded Nasty Gal ten years ago. First an Ebay shop, the online store grew steadily and achieved sales of millions. Although the company went bankrupt in 2016, Forbes magazine declared her "one of the richest self-made women in America" ​​in the same year. In her biography she encourages young women all over the world to take their fate in their hands and make a statement: And that works best in the right clothes.