What are CRM and ERP solutions

ERP and CRM use efficiently

What is the difference between PIM and ERP?

A "Product Information Management“System - PIM for short - serves as a Database For Product Information. The focus of an ERP system, on the other hand, is rather on the control and planning of internal company resources such as materials or employees.

What does a PIM system have to offer?

With a PIM system, companies such as online shops have the option of providing information and data such as images, videos, product descriptions and instructions to be stored centrally in one place. Here they can be edited and maintained very easily and clearly so that they can then be used for a wide variety of media channels if necessary. For each Any amount of information, images and other materials can be added to the product via PIM that later serve as input for catalogs, websites, shops or brochures.

How exactly is PIM different from ERP?

An ERP system is related to in-house business processes and mainly deals with the Merchandise management and the processing of production as well as the associated Procedures. With ERP, everything revolves around article numbers, order processing, master data management, management of workflows in departments such as materials management, controlling, sales, etc. However, as soon as it comes to entering comprehensive product descriptions and storing extensive marketing material, as would be the case with mail order companies or online shops, even a sophisticated ERP system reaches its limits.

The PIM system, on the other hand, can use a handle large amounts of text data as well as video and image material, which can be edited at any time according to needs and published in various media. In terms of sales and marketing, the PIM is somewhat superior to the ERP in a certain way.

Is a connection between PIM and an ERP system possible and useful?

Basically, the connection between PIM and ERP is possible. In some cases this is even advisable. To establish a connection, PIM applications have what are known as API interfaces. In most cases, a connection between the two systems works very well and only in very few cases does the format need to be reworked. Thanks to the interface, the PIM system can also be perfectly synchronized with the ERP system, for example when new data is entered or updated. If both systems are then updated at regular intervals, all data is on the same level. Depending on the needs and requirements of the company, a PIM system can therefore be a useful addition to the ERP system that is already in use. Especially when the ERP software used does not have the advantageous functions in the area Product communication the correctly selected PIM system can do this Closing the gap effectively.