What are the hottest startups in India
We'll probably see these 10 adtech start-ups on the stock market soon
These are the hottest companies in the adtech business and number 1 is even one step ahead
These are the hottest adtech startups.
Not every adtech company has had good experiences with going public. As you can see from our stock portfolio in the right column, Criteo and Rubicon Project are doing very well in terms of stock value - others like Rocket Fuel and Millennial Media are losing value. These companies dared to go public to raise even more cash and advance reach and technology. Business Insider has now listed the most interesting startups that still have this step ahead of them and the result reads like a who's who of the new players on the market. We show the 10 hottest adtech startups.
Only adtech companies that are not yet listed on the stock exchange were included in the list. An important factor in the order is current sales, but hot rumors about exits or upcoming IPOs also have an influence. Israeli companies stand out in the top 10. In addition to the USA, the country in the Middle East defines the market with some marketing unicorns. But, as expected, the number 1 comes from North America and should surprise you.
Place 10: Undertone - Ads with a bang
Estimated sales: approximately $ 200 million
Undertone CEO Corey Ferengul (Photo: Undertone)
9th place: Mediaocean - On the way to TV
Estimated sales: approximately $ 233 millionMediaocean's portfolio includes 80,000 brands, marketers and agencies. The start-up processes around 100 billion US dollars in media spending worldwide. With this impact, it is no wonder that the US company is one of the first partners of Facebook's Atlas platform. Agencies and brands manage the entire advertising process with the software platform from Mediaocean. The start-up recently expanded the platform by partnering with iSpot.tv to manage television advertising. This allows Mediaocean customers - at least in the USA - to gain deeper insights into the performance of TV advertising. iSpot.tv not only tracks ads but also suitable user activities in social networks, Google searches and on video portals.
8th place: Outbrain - recommendation platform shortly before the IPO
Estimated Revenue: $ 260 million
Outbrain CEO Yaron Galai (Photo: Outbrain)
7th place: InMobi - in the sights of Google?
Estimated Revenue: $ 400 million
InMobi CEO Naveen Tewari (Photo: InMobi)
6th place: Videology - trendsetter in the video market
Estimated sales: approximately $ 300 millionAs one of the leading programmatic platforms for video ads, Videology is at the forefront of a rapidly growing business. The automated placement of video campaigns works with the start-up on all screen sizes and also with TV advertising. And the market is changing at breakneck speed. Videology states that the penetration of automated video ads on mobile devices increased by 81 percent from the fourth quarter of 2014 to the first quarter of 2015. Almost 58 percent of the campaigns on Videology ran on multiple devices. The steep rise in the mobile sector could be one reason why the start-up is delaying the IPO and is waiting for further developments. CEO Scott Ferber had announced an IPO for 2015 to Business Insider.
5th place: MediaMath - profitable and far from being there
Estimated sales: $ 300 million to $ 400 million
MediaMath CEO Joe Zawadzki (Photo: MediaMath)
4th place: Taboola - Outbrain competitor that nobody here knows
Estimated Revenue: over $ 300 million
Taboola CEO Adam Singolda (Photo: Taboola)
3rd place: IronSource - Israeli unicorn on the way to Europe
Estimated sales: approximately $ 350 millionOriginally started as an app developer, the IronSource team is now helping other developers with its own platform. In the competitive and overcrowded app market, it is difficult to reach a certain number of suitable users. Since the start in 2010, IronSource has blossomed into the leading platform for app discovery, delivery and monetization. The start-up manages 7 million app installations of over 70,000 apps per day. Through the in-depth analysis of the app users, developers can specifically design a model for the monetization of their app, be it special forms of advertising or in-app purchases. In April IronSource opened an office in London to gain a foothold in the European market. There are currently many indications that an IPO is pending, the valuation is said to be over 1 billion US dollars.
2nd place: AppNexus - on the go with a strong partner
Estimated sales: approximately $ 300 millionLast year, WPP - the world's largest advertising agency - invested 25 million US dollars in the RTB network AppNexus and now holds almost 15 percent of the company. AppNexus itself was valued at around $ 1.2 billion at the time of the deal and, above all, gains security with the strong partner. Because it was less about cash than about WPP's promise to continue playing customer campaigns via AppNexus. The company specializes in real-time advertising and manages around 45 billion advertising space purchases per day. To keep up with Google and Facebook, the RTB platform bought companies for a total of US $ 200 million last year. The path clearly leads to an IPO, maybe later this year: "If the value of the company doubles every 12 to 18 months, the IPO is an option," said CEO Brian O’Kelley to Forbes.
1st place: Pinterest - the value outshines everything
Estimated sales: approximately $ 500 million by 2016
Pinterest CEO Ben Silbermann (Photo: Flickr)
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