Swachh Bharat Abhiyan is successful in India

Piloting a closed loop system for better management of plastic waste in Haridwar and Rishikesh

Brief description of the project

Description: Aviral - Reducing the amount of plastic waste in the Ganges
Client: Alliance to End Plastic Waste (Alliance)
Country: India
Lead executing agency: Haridwar Urban Local Body (ULB); Rishikesh Urban Local Body (ULB); Uttarakhand Urban Development Directorate (UDD)
Total duration: 2019 to 2022

initial situation

The Hindi term “aviral” means something like “continuous” and underlines the goal of building a circular economy for plastic waste and thus making a contribution to the renaturation of natural habitats. The ever-increasing amount of plastic waste and pollution threaten human health, wildlife and biodiversity around the world. Cities in particular are faced with the challenge of limiting the growing volume of plastic waste and creating suitable landfill sites. However, they are often unable to make full use of the available recyclable materials and resources. By helping cities like Haridwar and Rishikesh build sustainable plastic waste management, Aviral is promoting new waste concepts that aim to prevent pollution of rivers and seas and ensure that the Ganges flows continuously.


The amount of plastic waste that ends up in the environment is reduced. With the help of the project, innovative concepts for the sustainable handling of plastic waste were developed. This means that replicable processes are now available that can also be used in other Indian cities.


The "Aviral - Reduction of the amount of plastic waste in the Ganges" project is carried out by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH and financed by the Alliance to End Plastic Waste (Alliance).

The initiative builds on the flagship programs of the National Mission for Clean Ganga (Namami Gange) and the Clean India Mission (Swachh Bharat Mission).

Aviral pursues a multi-level approach and is embedded in an overall waste management concept. The project works closely with municipalities, the private sector, informal waste collectors, schools and local NGOs. The pilot concept is based on four key components:

Strengthening capacities: Expand the capacities and knowledge in the municipalities so that they are able to develop better strategic concepts for the management of plastic waste.
Value chain: Improvement of the infrastructure in the entire value chain while at the same time increasing the technical resources that are required in particular for waste separation.
Innovation: Support of local companies and start-ups in the development of modern waste management solutions and the expansion of recycling.
Raising awareness and promoting engagement: Bringing about behavioral changes in the population in terms of a sustainable handling of plastic waste through awareness-raising and waste collection campaigns.

Status: November 2020