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10 Eastern European fashion designers you should know

Eastern Europe is much more than babushkas in headscarves, bachelor parties and pretty models. The former Eastern Bloc countries are now breeding grounds for creative fashion talents with beautiful and still affordable collections. Model Bloc founder Ieva Zu, who lives in Lithuania and lives in London, shares her top ten fashion designers from the region with us to illustrate the diversity of the Eastern European fashion scene.

Valentin Yudashkin | © Paolo Raversi for the Naked Heart Foundation

Valentin Yudashkin

Yudashkin is the most famous Slavic model name since the 80s. His studio could be in Russia, but his catwalk definitely says 'Paris', with soft colors and patterns that exude femininity. At the Paris Fashion Week, Mr. Yudashkin regularly shows his ready-to-wear and haute couture collections and has made a name for himself among the international top elite. Now in its fourth decade of fashion, it has also stayed fresh and contemporary.

Roksanda Ilincic | © Dezeen

Roksanda Ilincic

If Yudashkin is the Prince of Paris, Roksanda Ilincic is the Princess of London. The Serbian master of fashion chick turned 10 this season th Year marked at London Fashion Week. Roksanda's bold and colorful designs gave luxury fashion a new dress code that everyone wanted to follow. As a designer for women's fashion, Roksanda expanded her range to include a swimwear line and fashion for children. In 2014 she opened her first boutique in Mayfair.

Nehera | © Nehera


Originally from what was then Czechoslovakia, the designer Jan Nehara was one of the major fashion brands in the first half of the 20th century with almost 150 boutiques around the world. Today Nehera returns with the French creative director Samuel Drira on board. Although Drira is not Eastern European, Nehera remains an influential fashion house from Bratislava, Slovakia, building on the legacy of Czechoslovak talent. Natasha Zinko | Courtesy of Fashionbloc.co.uk

Natasha Zinko

Natasha Zinko is on the list of the "new generation" of fashion designers from Eastern Europe. Originally from Ukraine, Zinko set the tone for a new Eastern European approach to haute couture. She is a London-based fashion and jewelry designer specializing in women's fashion and jewelry with a boutique in Mayfair. She graduated from Central Saint Martins in London in 2008 and has been recognized by leading e-tailers such as Net-A-Porter, Farfetch and Browns.

Atelier Kikala | Courtesy of Atelier Kikala

Atelier Kikala

This contemporary high fashion brand started out as a photography studio in 2005, but grew to become a respected fashion house by 2012. Atelier Kikala's Art Director Lado Bokuchava is leading the Georgian brand to international success with a very artistic approach to ready-to-wear fashion. Complex constructions, a beautiful mix of fabrics and remarkable portability characterize Atelier Kikala.

Konstantin Kofta | © Kofta

Konstantin Kofta

Another Ukrainian name on the list - leather goods designer Konstantin Kofta. A unique approach to the definition of "wearable" is Koft's number one selling point, and the designs will dare to be bold. Yes, you too will soon be carrying a backpack in the shape of a human spine or a round leather bag. There is nothing like Kofta.

Anna K | © Vogue

Anna K

The youngest name on the list, Anna K, is another Ukrainian fashion talent. In 2012, at the age of only 16, Anna entered the world of fashion. Today she is a fashion phenomenon with nearly 50 retailers around the world - and all of this before she reached the tender age of 20. Colorful, imaginative, and a little bit fairytale, Anna K's world is definitely something you'll love to follow.

Zsigmond Dora Men's Clothing | Courtesy of Zsigmond Dora Menswear

Zsigmond Dora Menswear

Yes, there are menswear designers worth mentioning and Zsigmond Dora is definitely one of them. The fashion-conscious Hungarian has produced two ready-to-wear collections so far and her name can definitely be seen. Dora's pink but masculine tones and her unique interpretation of "Skorts" will soon shine through the fashion noise.

Masha Reva | © Masha Reva

Masha Reva

Most London fashion insiders will have heard of Masha Reva by now. As a textile and print designer from Ukraine, Masha graduated from Central Saint Martins in 2014 with her RTW collection (and shoes!), Which is dedicated to the political issue of the Russo-Ukrainian war. Reva has explored her national identity through her expressive prints and works with some big brands like Pepsi and Vogue Italia.

Gosha Rubchinskiy © Parisfashionweek.buzz

Gosha Rubchinskiy

Gosha is Russia's biggest fad. His new approach to fashion design has revolutionized the definition of street style and he is consistently referred to as "the most exciting streetwear designer" of all time. Gosha is heavily influenced by Russia in his creations and is supposed to wear shoelaces instead of belts.

From Ieva To

Ieva Zu is the founder and CEO of Fashion Bloc, an editorial and shopping destination for curated fashion from former Eastern Bloc countries.

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Author: Tom Mills

Tom Mills is a 26 year old journalist. Bacon lawyer. Organizer. Internet guru. Angry humble introvert. Music Maven. Coffee lover. Researcher.