Why do people read magazines
Every German reads an average of eight magazines
But Care: Since the current MA is based on new population census data, nobody can say whether these and all other changes in the reported reach have also occurred at the genre and title level in the market (only then could one come from Reader losses or talking about winning) or simply by cleaning up the statistical basis. Or both, in the same or in opposite directions. Nevertheless, there are clear winners and losers.
MA Print: The biggest magazines
MA Print: The biggest newspapers
On the other hand, you can look at the range changes on a percentage basis without any restrictions. In the magazines, the biggest winner is "Living at Home": In the new MA, the title now reaches 0.7 percent of the German-speaking population over the age of 14, which is almost 0.3 percentage points or 61 percent more than in the previous MA 2014 Press Media II. Also "Bravo Girl" (plus 34 percent) and “Elle” (plus 27 percent) are growing massively, with newspapers the “Berliner Kurier” alone can increase its share slightly, by 7 percent.
The biggest magazine losers on this percentage basis are "Eating & Drinking for Every Day", whose reach fell from 0.8 to 0.4 percent (minus 53 percent), "The new" (minus 42 percent) and “Cooking & Enjoying” (minus 39 percent). In terms of newspapers, the "Hamburger Morgenpost" (minus 20 percent) in particular reach proportionally fewer readers of the total statistical population, including the "Berliner Morgenpost" (minus 15 percent), "TAZ" (minus 14 percent), "Southgerman newspaper" (11), "Handelsblatt" (10), "FAZ" (9) and "Bild" (7) leave feathers.
The bottom line is that 90 percent of those over 14 read popular magazines; according to the MA, each of them uses an average of eight titles. Most magazines are read by women (9.1 different titles), the target group 40 to 49 years of age (8.7) and academics (8.6 titles), reports the Media Analysis Working Group (Agma).
The most widely read genre is still the program press, whose 18 titles have a total reach of 58.4 percent. The 17th current magazines reach 43.2 percent of the German-speaking population. The motor press (ten titles) had a reach of 28.3 percent, and almost as many people read the 32 weekly women's magazines (27 percent). Regional subscription newspapers are read daily by half of the population (49.7 percent coverage), paid newspapers by 16.9 percent and national daily newspapers by 4.2 percent of those over 14 years of age. rp
- Who prefers China over Japan and why
- Are people jealous of Malayalis?
- What does down payment really mean
- Why not psychopaths like other psychopaths
- What are you always doing
- What does AI programming mean
- What is italy
- What is the future of Helpchat
- People are too privileged these days
- Sustainable palm oil causes cruelty
- Why is India so hostile to China?
- What was the craziest duel in history
- Why do I suck so much
- Are wedding venues on the east coast affordable
- What are India's problems with China
- Can Airbnb host international students in the US
- Will Tesla ever sell GM Toyota etc.
- Microwave nights are bad for you
- What does an enemy mean
- How is CAD work
- What was your paranormal sighting
- Why do ship brokers make a lot
- Why was the RBI governor changed?
- How do you recognize right from wrong
- Is cholinergic urticaria dangerous
- Is 30 too late to have children
- Manuel Neuer is overrated as a goalie
- Did the Democrats underestimate the immigration issue?
- What is roof rack
- What is high art versus low art
- What do you do at the age of 20
- Where can I buy borax
- Why are Nazis so full of hate
- How do I design a swimming pool