How do shopping malls bring cars in

Typically Sweden: the first shopping center for second-hand products is booming

A contribution from the series «Discover Scandinavia with Volvo»

In 2015, ReTuna Återbruksgalleria, the world's first second-hand shopping center, opened in Sweden. And it's a complete success. A model that will hopefully catch on.

Sustainability is very important to us. It starts with the fact that Volvo vehicles are particularly durable and reliable. This is how they make their owners happy for decades: Because a Volvo doesn't get older, it gets more mature.

We have always implemented what has become a trend today as “upcycling”. “Upcycling” means the preparation, repair or upgrade of a product that would otherwise be thrown away. This is the most effective way of protecting the environment and not wasting raw materials. Because new products require both raw materials and energy to be manufactured.

Just because it's second-hand doesn't mean the quality is second-rate. On the contrary. In the past, better quality raw materials were often used, which are worth preserving in many ways. On the one hand because of the ecological conscience, on the other hand also because of economic thinking: Second-hand products are always cheaper than new goods.

In Sweden, second-hand goods have long since left the musty image of flea markets and second hand stores, and into a hip shopping center that invites you to stroll, linger, eat, drink and of course shop.

It's called ReTuna and is located in Eskilstuna, west of Stockholm. Since 2015, the shopping center has housed numerous second-hand shops that sell everything from children's clothing to computers: all products are second-hand, upcycled and processed.

And this concept seems to be working: In 2016 ReTuna sold second-hand products and upcycled products worth over 8 million Swedish kronor (over CHF 800,000), in 2018 it was already products worth almost 12 million Swedish kronor (over CHF 1, 2 million). Sustainability is trendy - across the country.


I want by 2045
Sweden to be climate neutral.


99 percent of normal household waste is already being recycled today. What cannot be recycled is burned to generate energy.



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